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Start Your Own Business, by Rieva Lesonsky
A recent book from the editors of Entrepreneur Magazine, Start Your Own Business draws on years of experience answering the most pressing questions entrepreneurs have. Key areas include secrets for successful marketing and using the power of the Internet to grow your business. A mammouth book weighing in at 700 pages, it's packed with tips and tricks for almost every aspect of getting your business off the ground – from registering your company to hiring your first employee. If the book itself doesn't cover what you need, it probably points to resources do.
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The Art of the Start, by Guy Kawasaki
Guy Kawasaki clears the path for you to start putting purpose behind your stalled-out business idea. From drawing up a business plan to seeking out start-up capital, Kawasaki lays out steps you can start taking now to bring your ideas to life. Not sure you can raise the capital you need? Kawasaki offers tips on bootstrapping, pitching and buzz-making, too. Best of all, 'The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything' is humourous and readable enough for you to burn through it, and start down a new path right away.
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The E-Myth Revisited, by Michael Gerber
A blunt, hard-nosed look at the realities of starting a business, Michael Gerber's book, 'The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It' should be required reading for anyone thinking about quitting the cube farm. A consultant for small business ownders, Gerber has decades of experience working with entrepreneurs, and – during that time – he's seen a lot of patterns emerge. Businesses fail even when they're good at one thing because they neglect other; namely, they neglect the business aspects of their business and instead focus on their service or product exclusively. Just because you're a technical writer, Gerber writes, doesn't mean you get to remain one after you start a business. Tech writing will be just one small part of the puzzle you'll have to put together in order to survive. See, the business aspect is really the important part, and Gerber teaches us how to focus on that – and make it work to our advantage.
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